Self-satisfaction the iPhone way

  Apologies to all you clients waiting for Fatt Lipp to meet your deadline. I recently made the switch from Android to iPhone, and I’ve been wasting a lot of time checking out new apps, customizing yet another lockscreen wallpaper, or engaging in some other pointless solitary activity. In other words— appsturbating. How did it come to this? A little background: In the days before Verizon and Apple made nice-nice, I bought a perfectly serviceable Android phone, an HTC Incredible. By the time Verizon got iPhone, I had no logical reason to switch. Android really is a nice platform, in…

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Epic Skyfail: The Name’s Brand. Failed Brand.

  “Ready for some fun? Neither am I.” Saturday night at the Fatt Lipp household. Curl up on the sofa with the missus and cue up the quintessential popcorn movie: a James Bond flick. Ol’ reliable. When you sign on for a couple hours with Bond, you’re choosing a brand that has delivered unflagging consistency over five decades. We all know the brand attributes: Creative action scenes. Deadly doodads. Stunning cinematography. Memorable villain. Exotic locales. Equally exotic women. And that trademark sophisticated bemusement, even in dire circumstances. In short, a thrill ride on the screen. Sit back and enjoy the…

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Groundhog Year: Are you stuck in the same marketing loop?

What if you lived the same year over and over again? What if you lived the same year over and over again? What if that year was, like, 2003? Picture it: You wouldn’t do any online marketing. After all, companies, not customers, still control the marketing landscape. Your website can just lie there, closing its eyes and thinking of England, instead of working hard with inbound content that pulls in traffic and attracts qualified leads. You can spend your marketing budget on hidebound, outbound paid media, because in 2003, push still works, so why pull? You can still expect consumers to meet you…

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