Groundhog Year: Are you stuck in the same marketing loop?

• Feb 4th, 2013
• online marketing & advertising

What if you lived the same year over and over again? What if you lived the same year over and over again? What if that year was, like, 2003? Picture it: You wouldn’t do any online marketing. After all, companies, not customers, still control the marketing landscape. Your website can just lie there, closing its eyes and thinking of England, instead of working hard with inbound content that pulls in traffic and attracts qualified leads. You can spend your marketing budget on hidebound, outbound paid media, because in 2003, push still works, so why pull? You can still expect consumers to meet you…

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