“Let me out! Let me out of here! Get me the hell out of here! What’s the matter with you people? I was joking! Don’t you know a joke when you hear one? HA-HA-HA-HA. Jesus Christ, get me out of here! Open this goddamn door or I’ll kick your rotten heads in! Mommy!” – Dr. Frederick Frankenstein The panicked doctor wasn’t referring to 21st century marketing communications. But he could have been. Because in the name of “content marketing,” today’s companies have created a monster. Marketing content has exploded into a dizzying number of forms. All made possible by the no-cost miracle…
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