John Fatteross Communications, LLC



Tell it well.

A meeting of the minds

John Fatteross delivers business communications with an uncommon fusion of left and right brain skills. On the left, incisive brand messaging and content strategy. On the right, award-winning copy and creative.

The result for clients from start-ups to Fortune 100 firms:
JFC has half a mind to find your story…and the other half to tell it well.



Branding and market positioning services

  • Brand messaging platforms
  • Go-to-market positioning
  • Content strategy
  • Company and product/service branding
  • Value propositions and key message development
  • Marketing and communications planning, strategies and programs
  • Company and product/service launches and re-launches
  • Brand standards and graphic design guidelines
  • Copy style guides
  • Marketing proposals and plan documents

Creative concept and copywriting services

  • Digital and social media content
  • Blogs, bylined articles, press releases
  • Thought leadership white papers
  • Search engine optimization (SEO) content
  • Advertising campaigns — print, broadcast, online
  • Direct mail and marketing programs and tactics
  • Company, product and service collateral
  • Annual reports
  • Promotional programs and tactics
  • Employee and recruitment communications
  • Corporate presentations

Companies we keep

The companies that have benefited from JFC’s services span a gamut ranging from small start-ups to Fortune 50 corporations coast to coast — Boston to New York City to Atlanta to Chicago to Dallas to Los Angeles.

Whether directly or via relationships with marketing/design agencies, JFC has provided strategic and/or creative concepts and copywriting services to businesses in myriad industries, including [sg_popup id=”1″ event=”click”]financial services[/sg_popup], [sg_popup id=”2″ event=”click”]healthcare and insurance[/sg_popup], [sg_popup id=”3″ event=”click”]technology and telecommunications[/sg_popup], [sg_popup id=”4″ event=”click”]business services[/sg_popup], [sg_popup id=”5″ event=”click”]marketing and design services[/sg_popup], [sg_popup id=”6″ event=”click”]consumer goods and other.[/sg_popup]


  • “No matter where my jobs take me, I always bring John’s name along for writing support. He has been consistently flexible in learning new content and supporting new clients. His knack of quickly understanding concepts and then converting to words is quite remarkable. John understands the reader therefore he delivers copy that is very easy to read.”

    Mary Beth Russo (formerly DiRico)

    Marketing Communications Manager, Business Analytics | IBM

  • “John is the rare combination of intelligence and personality that quickly makes him a key resource for any company seeking assistance with their strategic or tactical messaging needs. He immerses himself into each and every project and never fails to deliver great work. I give John my highest recommendation.”

    Craig Atkinson

    Vice President of Client Services | Spire

  • “John never misses the objective, budget or timing. He delivers what he commits to and is a fabulous resource. What sets him apart is his research and understanding of the subject he is writing about.”

    Barb Tully

    Account Supervisor | Prescients

  • “I’ve worked with John for over 15 years and he is quite possibly the most responsible, talented, professional conceptual thinker I’ve ever had the pleasure working with. Works well in multiple media and provides world-class results from concept through copy. I can’t recommend John enough.”

    Alfred Giordano

    Principal, Creative Director | Wit and Mind

  • “I and members of my company consistently engage John as a member of our account teams, providing strategic thinking and copywriting support. John raises the bar with his results.”

    Kristin Gibson

    Partner | Inergy Group

  • “John crafts winning strategies and fresh copy solutions that are consistently inline with our clients’ brand goals. We have thrown him tasks across a number of industries and he has delivered like a seasoned expert each and every time. His warm personality and sense of humor are an added bonus that have made him an invaluable extension of our team.”

    Lisa Barlow

    Assistant Professor/Educator & Co-op Advisor | University of Cincinnati

  • “John is the rare combination of intelligence and personality that quickly makes him a key resource for any company seeking assistance with their strategic or tactical messaging needs. He immerses himself into each and every project and never fails to deliver great work. I give John my highest recommendation.”

    Dan Romanow

    Strategist | POP

  • “We are extremely happy with the quality and speed of John’s work, as well as the professionalism of his approach. His ‘information input sessions’ are particularly valuable in focusing our branding and positioning strategy within a very comfortable and easy setting.”

    Alexander Zoller

    CEO | United Care Group

  • “John’s work on our corporate rebranding was terrific. He is very insightful, timely and offered great copy as well as excellent design deliverables. I guarantee satisfaction with his services. He really is a master at his trade.”

    Forrest Old

    Executive Vice President | RMS

  • “John is one of the best and brightest in our business. He expertly creates fresh and innovative concepts that exceed client expectations. There is no one better than John at building ‘blue chip’ brands. I learn something new from him every time we work together. Our skills are perfectly complementary. Without John’s involvement from the very start, my practice would not be where it is today. It’s always a pleasure to work with him. I could not ask for a better partner and friend.”

    Barry Sideroff

    President | Direct Ventures, Inc.

  • “John has been my go to writer and strategic partner for more than 10 years. I highly endorse his services as he consistently delivers strong results and is a delight to work with.”

    Jaime Zambrana

    VP, Senior Creative Director | Team Epic

  • “John is the perfect combination of strategic thinker, business problem-solver and creative powerhouse. He has the knack for taking even the most mundane topic and writing about it the most compelling way. John excels at concept development and crafts brilliant headlines and seal-the-deal closes. He’s not just a writer, not just a communicator — he’s a savvy, strategic, smart partner in your business’s success. And now, as the many new social media channels have revitalized the power of the written word, I’d say you need the power of JFC behind your business communications.”

    Lori Feldman

    Global Head of Digital Media Strategy & Social Media | CIGNA International

The JFC Story
Founded in 1993, John Fatteross Communications, LLC specializes in helping businesses and their marketing partners to plan, develop and implement superior branding, marketing and content strategy and creative solutions.
JFC provides a rare combination in the marketing communications realm: strategic branding and positioning, supported by senior-level freelance creative concepting and copywriting that delivers on the value proposition and its key messages. The result: marketing communications deliverables—digital, social and traditional—that are consistently aligned with brand strategy.
JFC’s client roster spans the country, from Boston to New York City to Atlanta to Chicago to Dallas to Los Angeles to San Francisco.
About John
An accomplished brand messaging guru, content strategist and senior freelance copywriter, John Fatteross has been creating results-producing corporate and marcom strategies and solutions for over 25 years. He founded John Fatteross Communications, LLC in 1993.
John was formerly with Masius affiliate Clarion Marketing and Communications in Greenwich, Connecticut, where he produced creative and copywriting solutions in online, broadcast and print media, including brand and corporate communications, marketing collateral, advertising, direct mail, web content and other tactics.
Prior to joining Clarion, John was Creative Supervisor and copywriter on the IBM account at Lintas:MCM in New York City.
John has earned numerous industry awards, including The Ad Club Gold Award, the American Marketing Association Gold Spire Award, CADC Excellence Award, the Andy, and the One Show.


  • 1720 Post Road East, Ste 214, Westport, CT 06880

  • 203 319 9380