June 2017

Short Selling: In Words of One Syllable, It Works

“Big.” “Yuge.” “Great.” “Build That Wall.” “Lock Her Up.” “Drain The Swamp.” “Fake News.” Notice a common thread among those terms that helped effect the biggest political upset in U.S. history? They’re all monosyllabic. One measly syllable per word. (By the way, why is “monosyllabic” such a long word?) Reams and reams and screens and screens have been filled with the lessons of the 2016 Presidential election. But here’s a key takeaway for anyone in the marketing communications business: Short sells. Short words, short sentences, short paragraphs, short clips. Copywriters have been hearing that dictate for, well, for as long as…



  • 1720 Post Road East, Ste 214, Westport, CT 06880

  • 203 319 9380