So. You’re KFC, and you run out of chicken in 500 of your 900 UK locations. Quick: What do you do? Well, internally, I’m sure you fire some Operations folks. And externally, you have a PR problem to deal with. Because when the world’s biggest chicken joint runs out of chicken, the media has an absolute field day with it. So you assemble your corporate marketing and communications and PR staff and your ad agency (Mother London), and you discuss an appropriate response. A key question: What’s the right tone to strike? And somebody in the room has the courage…
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