It turns out that the best SEO copywriters are actually the best copywriters, period. That is, writers who have both the knack for honing in on the wants, needs and hot buttons of the target audience, and the talent for crafting compelling prose that appeals to that audience. Only when that goal — writing solid content — is achieved do these writers go back over the draft and begin the task of optimizing it for search engines.
It’s a key distinction, and the first rule of successful SEO content: First create great content. Then optimize that content for search engines. That’s the JFC way.