“Short Selling: In Words of One Syllable, It Works.” Remember that Fatt Lipp blog post, penned last year? Its crux was that among the many things the most recent U.S. Presidential election taught us, it’s that our leader understands a basic marketing axiom: Short words sell. A decade ago as a reality TV star, it was “You’re Fired.” And in the 2016 campaign, it was “Big,” “Yuge,” “Build That Wall,” “Lock Her Up,” “Drain The Swamp,” and “Fake News.” Now, for a 2018 update: The strategy that was so spectacularly successful in 2016 is still being employed, and working, two…
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