bad & ugly advertising

Snark Jumps The Shark

You’ve noticed it, right? The big ad world has gone soft. The biggest-spending Fortune 100 advertisers in the recent Super Bowl and the current Winter Olympics have created ads that would make Hallmark proud. Moms and toddlers. Puppies and horseys. Paraplegics and loved ones. America The Beautiful (sung in gasp! different languages!) All designed to tug at heartstrings and handkerchiefs. It’s a curious turn of events, since not very long ago, big advertising dollars were being spent to look edgy and snarky. Irony was in, sincerity was out, and you weren’t a cool advertiser unless your spot was the video…



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