April 2015

The Peril Of Feeding The Content Beast

  “Feed me more pablum, Seymour.” So tell me: When exactly did content that’s good enough become good enough? Seems to me that it was right about the time that “content marketing,” bless its heart, swung the value pendulum from quality to quantity. To play the content marketing game, you’ve got to fill an online pipeline with words. Lots and lots of them, day after day, week after week. The beast is never satisfied — which is why our screens runneth over with insipid listicles and grammar-challenged articles and other utter pablum. That’s what happens when Content Audrey II says…

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    Boehringer-Ingelheim, Danbury, CT
    Cadillac, Bloomfield Hills, MI
    Church & Dwight Co., Inc., Princeton, NJ
    FRAM, Danbury, CT
    Frito-Lay, Dallas, TX
    Gillette, Boston, MA
    The Heschel School, New York, NY
    Heublein, Hartford, CT
    Honeywell, Danbury, CT
    June Jacobs Skin Care, New York, NY
    Mothers Against Drunk Driving (MADD), Irving, TX
    Pepsico, Purchase, NY
    Reckitt-Benckiser, Wayne, NJ

    Austin-Kelley, Atlanta, GA
    Big Green Door, London, UK
    The Breton Group, Pelham, NY
    Carpenter Group, New York, NY
    Colangelo-Synergy Marketing, Darien, CT
    Corebrand, New York, NY
    Direct Ventures Inc., Larchmont, NY
    Fuse3, Ridgefield, CT
    Futurebrand, New York, NY
    Gabardine, Westport, CT
    Glazer & Kalayjian, Westport, CT
    Inergy Group, Wilton, CT
    MarketWave, Dallas, TX 
    Masius, New York, NY
    McCann Erickson, New York NY
    Optima Group
    , Fairfield, CT
    Pappas MacDonnell, Southport, CT
    Ryan Partnership, Wilton, CT
    Spire, Dallas, TX
    Susan Magrino Agency, New York, NY
    TechCom Partners, Dallas, TX
    T1ER ONE, Stamford, CT
    TDO Inc., Irvington, NY
    TFI Envision, Norwalk, CT
    Tyrrell Web & Design, Milford, CT
    Universal McCann, New York, NY
    Whitespace, New York, NY
    Wit+Mind, Westport, CT

    AARP, Washington, DC
    Acclivus, Dallas, TX
    Advanced Technologies Group, Inc., Chicago, IL
    Affiliated Computer Services (ACS), Dallas, TX
    Alden Learning, Westport, CT
    Amigos Library Services, Dallas, TX
    Baker Tanks, Long Beach, CA
    Cognizant Consulting, Teaneck, NJ
    BroadReach Partners, Stamford, CT
    Cenveo, Stamford, CT
    Davis & Gilbert LLP, New York, NY
    DLC Retail Properties, New York, NY
    EMCOR Group, Norwalk, CT
    Executive Jet Management, Cincinnati, OH
    FedEx, Memphis, TN
    Gartner Group, Stamford, CT
    George P. Johnson Company, Easton, MA
    Howard & Company, Dallas, TX
    Icon Recognition, New York, NY
    iPotential, San Mateo, CA
    Pitney Bowes, Inc., Stamford, CT
    Receivables Management Service, Bethlehem, PA
    Thrivent Financial Services, Minneapolis, MN
    SureAir Inc., Stamford, CT
    United Parcel Service, Atlanta, GA
    VRH Construction, Englewood, NJ
    Xerox Corporation, Rochester, NY

    Advanced Technologies Group, Inc., Chicago, IL
    Adverdian, Norwalk, CT
    Airband, Dallas, TX
    AperServ Technologies, Vienna, VA
    Affiliated Computer Services (ACS), Dallas, TX
    The BEAST, New York, NY
    ChipData, Inc., Richardson, TX
    Clipper Windpower, Carpinteria, CA
    Cognizant Consulting, Teaneck, NJ
    Colangelo-Synergy Marketing, Darien, CT
    Cognizant Technology, Teaneck, NJ
    decalog Inc., New York, NY
    enamics, Stamford, CT
    Fabless Semiconductors, Dallas, TX
    GE Capital Corporation, Stamford, CT
    Haemoscope Inc., Chicago, IL
    Hewlett-Packard (Compaq/DEC), Maynard, MA
    IBM Corporation, Armonk, NY
    iWeb.com, New York, NY
    Lineage Power, Mesquite, TX
    LookSmart Technologies, San Francisco, CA
    NetSolve, Dallas, TX
    Panasonic, Newark, NJ
    Perot Systems, Plano, TX
    Presideo, Sebastian, FL
    Prime Response Inc., New York, NY
    Remote Technologies Corp., Greenwich, CT
    SAP, New York, NY
    SilTerra Inc., San Jose, CA
    Spearhead Systems, New York, NY
    Sprint, Kansas City, MO
    Sungard Investment Systems, Hinsdale, IL
    Tagetik, Lucca, Italy
    Thunderhead Software, Hertfordshire, UK
    Trintech, Dallas, TX
    Verizon, New York, NY
    Xerox Corporation, Rochester, NY

    Admiral Insurance, Cherry Hill, NJ
    Aetna Insurance, Hartford, CT
    AXA Equitable, Stamford, CT
    CVS Caremark, Woonsocket, RI
    Donegal Insurance, Marietta, PA
    GHI, New York, NY
    Glaxo SmithKline, Philadelphia, PA
    Hackensack University Medical Center, Hackensack, NJ
    Haemoscope, Chicago, IL
    Intuit / Interactive Insurance Services, Alexandria, VA
    McKesson Corp., San Francisco, CA
    Medco, Franklin Lakes, NJ
    New York Life Insurance Co., New York, NY
    Pennsylvania Life Insurance Co., Orlando, FL
    Perot Systems Health, Plano, TX
    Pfizer, New York, NY
    Stamford Health System, Stamford, CT
    Unilever, New York, NY
    United Care Group, Brooklyn, NY
    Universal American Financial Corp., Rye Brook, NY
    Advanced Technologies Group, Inc., Chicago, IL
    Weight Watchers, New York, NY

    Abacus Advisors, New York, NY
    Alliance Capital, New York, NY
    American Express, New York, NY
    Association Capital Bank, Dallas, TX
    Asterisk Financial, Inc., Corona del Mar, CA
    Citigroup/Citibank, New York, NY
    Commonfund, Wilton, CT
    Deutsche Bank (Bankers Trust), New York, NY
    decalog Inc., New York, NY
    Dreyfus Investments, New York, NY
    Ernst & Young, New York, NY
    Fidelity Investments, Boston, MA
    Financial Guaranty Insurance Company, New York, NY
    GE Capital Corporation, Stamford, CT
    Howard & Company, Dallas, TX
    Illington Fund Management, Pleasantville, NY
    Jamison Prince Asset Management, New York, NY
    John Hancock, Boston, MA
    Legg Mason, Stamford, CT
    MainStay Investments, Wayne, NJ
    Manulife Financial, Boston, MA
    MasterCard, Purchase, NY
    Mellon Bank, Pittsburgh, PA
    Morgan Stanley, New York, NY
    People’s Bank, Bridgeport, CT
    Receivables Management Service, Bethlehem, PA
    Reuters, New York, NY
    Riggs Bank, Washington, DC
    Samoset Investment Management, Darien, CT
    Scarborough Alliance, Irvington, NY
    SunTrust Bank, Atlanta, GA
    The Riverside Company, Cleveland, OH
    Texas Capital Bank, Dallas, TX
    ThomasLloyd Group, Pleasantville, NY
    Thomson Reuters, New York, NY
    UBS, New York, NY
    Union Bank of California, San Francisco, CA