April 2015

The Peril Of Feeding The Content Beast

  “Feed me more pablum, Seymour.” So tell me: When exactly did content that’s good enough become good enough? Seems to me that it was right about the time that “content marketing,” bless its heart, swung the value pendulum from quality to quantity. To play the content marketing game, you’ve got to fill an online pipeline with words. Lots and lots of them, day after day, week after week. The beast is never satisfied — which is why our screens runneth over with insipid listicles and grammar-challenged articles and other utter pablum. That’s what happens when Content Audrey II says…



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