September 2013

I Know What You Did Last Hour

When you see a Facebook ad or Yahoo junk mail for a product immediately after you’ve done a search for it, it’s a wee bit unnerving, no? Sure, the NSA is tapping our calls, texts and emails, but that’s invisible. When Zuckerberg throws a too-personalized ad at you, though, he’s essentially saying, “I know what you’ve been doing online, and here’s proof.” Creepy? No doubt. But color me impressed as well. Throughout my umpteen years as a brand/marketing communications consultant, I’ve continually hammered home a central tenet for success: first determine who your customers are and what they want, then…



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