March 2013

Epic Skyfail: The Name’s Brand. Failed Brand.

  “Ready for some fun? Neither am I.” Saturday night at the Fatt Lipp household. Curl up on the sofa with the missus and cue up the quintessential popcorn movie: a James Bond flick. Ol’ reliable. When you sign on for a couple hours with Bond, you’re choosing a brand that has delivered unflagging consistency over five decades. We all know the brand attributes: Creative action scenes. Deadly doodads. Stunning cinematography. Memorable villain. Exotic locales. Equally exotic women. And that trademark sophisticated bemusement, even in dire circumstances. In short, a thrill ride on the screen. Sit back and enjoy the…



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