watch your language Archives - John Fatteross Communications, LLC

How I Learned To Stop Worrying and Love Bad Grammar

By John Fatteross
Apr 10th, 2020
watch your language

Global pandemics tend to mellow me out. At least as regards my longstanding intolerance of bad spelling and grammar. Not long ago, I’d spot a literary faux pas and blow a gasket. These days, I just chuckle, shrug and have another beer. We have more important things to worry about now, right? So all you language abusers, have at it. I’m all good…especially with respect to these most prevalent errors… He/him/she/her/I/me Undoubtedly overcompensating for the common childhood error of misusing objective case (“Me and Jimmy are going to the game”), today’s adults have turned the tables. They’re now overwhelmingly…

Another of FattLipp’s Double-Down Definitions

By John Fatteross
Feb 13th, 2020
watch your language

A term you’ve probably heard but could use a refresher… Flaneur (n) – 1. One who rambles or travels aimlessly; 2. An idler or dawdler

Short Selling, 2018 Edition

By John Fatteross
Oct 4th, 2018
uncategorized

“Short Selling: In Words of One Syllable, It Works.” Remember that Fatt Lipp blog post, penned last year? Its crux was that among the many things the most recent U.S. Presidential election taught us, it’s that our leader understands a basic marketing axiom: Short words sell. A decade ago as a reality TV star, it was “You’re Fired.” And in the 2016 campaign, it was “Big,” “Yuge,” “Build That Wall,” “Lock Her Up,” “Drain The Swamp,” and “Fake News.” Now, for a 2018 update: The strategy that was so spectacularly successful in 2016 is still being employed, and working, two…

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